Kinetic Typography

UPDATE: After a class critique and feedback from my peers, I decided to go back and tweak the opacities for the badge and colors in the background on the video.

Kinetic Type Color Fix from Danielle Kanuck on Vimeo. (updated version)


Kinetic Type 2 from Danielle Kanuck on Vimeo.

For this project, we were tasked with finding an audio clip that we could illustrate with typography. For my clip, I chose a scene from 21 Jump Street. There was a lot of fast-paced dialogue in this clip to work with. 

I used different font for each person talking, while taking care that all the fonts still looked as if they could belong together. Because there is heavy dialogue that moves at a particularly fast pace, I chose to use a static background. I found that having the background move and change along with the words was too distracting.

Instead, I opted to use some of the words to make other words in the illustration. For instance, the “57” is made up of two lines of dialogue previously stated in the clip. The question mark at the end is also made from word and line placement.

The badge unlike most police badges does not have a point on the bottom of it and it is much more simplistic. This was done purposefully. I felt that because the movie is a comedy and this particular scene is showcasing how poor of a cop the character is (not knowing the Miranda Rights) a simpler and not quite right badge would be better suited. By keeping the badge simple and a variation of two shades of yellow, it keeps the focus more on the moving type.





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