Messthetics from Danielle Kanuck on Vimeo.



For this project, we were tasked with reviewing visual trends and choosing one to focus on or respond to. The visual trend that struck me the most was “Messthetics,” which is basically going against the order to show something that more resembles humans. It is messy and grimy; nothing is ever “perfect.”

My goal for this was to utilize both affinity and rhythm through this piece. In the beginning, everything is desaturated with a cooler (blue tint) overtone. Affinity is shown through the lack in dynamic editing and lack of color in consecutive shots (p12). Everything seems the same and does not evoke many different feelings. The shots all dip to black before the next shot comes into view. The action happening in the scenes is slow and there is not much happening.


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Rhythm can be seen through the editing in the second half. It is a continuous arc chopped into smaller similar sized pieces (p212). A rhythmic beat is established through the editing and tempo is controlled through the edits. For instance, when peeling the crayons, each color is set out finished in a pile next to the wrappers. Each shot focuses on a different color, but it can be seen progressing through the process.


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The goal is to be something different than what is generally thought of. Make art messy and fun. If you enjoy fine art and drawing, making things neat and perfect, then absolutely go for it. However, if it’s not for you, don’t try to make yourself fit that mold. Make a mess, experiment, and have fun. That is the basic story arc here.

The artist sits at an easel to draw and paint with watercolor, but it turns into a messy disaster with paint dripping down everywhere. When the paint-water spills, the color starts to come back, symbolizing curiosity. When more is added and the swirling reveals gold shimmer, it symbolizes vitality and a renewed sense of inspiration. The piece then jumps into the messy half. Paper mats for catching spills and sprays, melted crayons and wax moving out in almost unpredictable ways, and a return of the gold paint all come together to show that things do not have to look perfect to be good.



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