Logo Critique

Digital Foundations II: Logo Design

This critique is for a classmate about her logo redesign. It follows her process and outcome and serves as some advice to look at certain parts and help to improve it further.

  • The research of the company is clearly shown
  • The sketches are nice to see, especially since you were able to get away from just text in the logo
  • The references are clearly marked and explained
  • The finished logo is distinct and effective
  • It’s simple and descriptive enough to know what it’s for
  • It’s memorable as well

There are many good points about this logo and the blog post that accompanies it. However, with anything in the design world, there is always room for improvement.

  • It would be nice to see the final design in a scaled version.
    • Will it still work?
    • Is it too hard to read?
    • Can the text stay, or should it become symbolic only?
  • What is the color palette used?
    • Specific colors? Hex Codes?
  • When you write, try to stay away from sounding like you take any one political stance

Overall, I think this logo turned out very well. The design process is clearly shown throughout the blog post. Her research was done very well and explained to viewers. The sketches were done very nicely, however, it would have been nice to see a few of those tried instead of only using text. The finish logo is a combination mark, but it’s hard not to think about what could have been done with only a symbolic logo. Iterations of the final logo would have been nice to see as well. The biggest worry though would be centered around how the logo scales and if it would still be recognizable in a smaller size.

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